It would be executed by anyone who experiences a problem using a site with Firefox and asks for help about it in a forum, or chat AI, or finds a YT video about it, etc.
Non-technical people do follow recommendations like installing an extension to help with a problem. Especially if they see the same recommendation from multiple sources, and testimonials as to its efficacy.
In practice, it'd probably look like switching to chrome for the majority of users. A lot of tech saavy users would install a plugin but that's a lot of friction especially for random sites or even for an important site. Using chrome or edge would be easier for most users.
Which in practice means "switch to using a Firefox extension which fakes looking like Chrome, and just to selected shitty sites like ours".