For me like the original incantations of Firefox, aka. Phoenix, Chrome has the following "features". Fast, unobtrusive (no bookmarks bar, "Your browsing an insecure site", blah blah blah, nor million popups), and you just type stuff into the address bar and it knows what to do. I'm sure as market share increases it will regain bloat in the same way that FF did. And yet another developer will think, I know let's get rid of all those annoying popups.

I downloaded FF 5 the other day, 27 megs, I remember when it was ~2MB.